Along the Rivera Maya lies the sophisticated resort town of Playa del Carmen. With its stunning beaches, world-class golf courses, and plentiful shopping and entertainment on Fifth Avenue, it’s no surprise that Playa del Carmen has earned a reputation as one of the Caribbean’s trendiest travel destinations. Here modern amenities meet small-town charm. Stroll Playa’s chic streets, explore the verdant Yucatan jungle, and savor local cuisine featuring a unique blend of indigenous and Europeans flavors. From the nearby Mayan ruins and Rio Secreto Nature Reserve. Playa’s charms suit thrill-seekers and history buffs alike. Inviting turquoise waters attract more than beach bums and watersport enthusiasts, these coasts are home to a bounty of rays, moray eels, sea turtles, and colorful coral—all waiting to be discovered by snorkel or dive.